Business · June 4, 2022

Optimizing Your Instagram Portfolio

Are you looking at Instagram tips and Buy Instagram Followers Malaysia techniques to help you be more creative?

Are you a professional photographer blogger, designer or business that wants to be seen by more customers, Instagram is a great way to show off your work and establish your online business!

Transforming the pages of your Instagram to your portfolio on the internet is among the most effective ways to draw new clients, show off your work, and be recognized for your talent.

Watch our video for free with Shutterstock’s Senior. Content Marketing Manager Elaine Rystead to learn how you can improve your Instagram account to become a innovative:

Instagram Tips For Creatives #1: Use Your Instagram Bio As a Cover Letter For Your Instagram Portfolio

If a potential client clicks at your Instagram page and clicks through, you have only just a couple of minutes (or paragraphs) to entice them. It’s crucial to craft Instagram bios that convey your goals, passions and other interests in a few paragraphs.

Consider, what do you would like or want to convey to your customers?

Here’s an example of Shutterstock contributor Kim Daniels (@kimbroughdaniels). In the bio of her, Kim clarifies what she is using a fun and easy structure.

She is also able to clearly display her name and the location of her office and gives potential clients all the information they need to be aware of.

Creatives and photographers who use Instagram frequently ask “I would like to spread the word about more of my photography. 

Do I have to start a new account?”

Most of the time, you don’t have to open a new account, although it will depend heavily on your goals for business. If you’re looking to increase your influence and business through Instagram Here are some guidelines to adhere to:

Name is your name visible in your bio? This is crucial so that customers remember you (and will also be able to locate your profile via LinkedIn (or LinkedIn).

Location What do your potential clients need to be aware of regarding your location/your life style? In the case of many photographers, location, as well as the capacity to travel, are crucial to potential clients. The location you provide can aids recruiters in determining if you’re the ideal candidate for their next job.

The bio of your link: How can potential customers get your services? 

Make sure that you’re linking to your site and that your links are updated as frequently as you can.

Bio: Explain your purpose and what you are doing in a clear and concise structure. If you’re a member of a social network that has a connection to your business and you want to link to the account in the bio of your Instagram bio.

For instance At Shutterstock Contributors, we receive tags from contributors who link to us on their bios and promoting their status as an active participant in our community of contributors.

We are thrilled to receive these notifications. It keeps the active users on our radar (so we can share their posts) and also helps to build the community, which we’ll explore further in this article.

In the end all, the content of your Instagram bio should clearly communicate (in your own personal language) what customers need to know in order in order to know you and your company. Be clear, use emoticons if you wish and, foremost, be innovative!

Instagram Tip #2: Your Feed is Your Visual Instagram Portfolio

What kind of clientele are you trying to reach? 

Be sure to help your clients understand what you are trying to capture in your creative genius by using these suggestions. If you’re looking to draw customers, you should ask yourself:

“What would I want to see if I were [insert dream client]?”

In portfolio curation, “Am I showing client’s what my passions are and that I’d be a good person to work with (professional towards others and other brands I’ve worked with)?”

“How can I differentiate myself from my competitors in my industry? They’re cool however, I do this amazing thing in a different way. …”

“Are my images edited in a cohesive manor?”

“What inspires me most?” Be sure to post the content you love. Your authenticity and enthusiasm will spread!

Create your work portfolio and present it in a manner that is complete and reflects your work. Keep in mind that your creativity is extremely important. Show it to the world to take in.

Then you may be thinking, “What do I post?” Here are some ideas for content that you could post to the Instagram feed to connect with your followers:

Your work is photography, influencer promotions design, art, films, music, products etc.

  • A day in the life of
  • Milestones
  • Announcements
  • Inspiration
  • Behind the scenes

If you’re looking for ideas for content ideas, here’s excellent example from Shutterstock contributor Danny Owens (@danny.owens):

Danny edits his Instagram portfolio using a mix of his photos and daily experiences (captured via both mobile devices or with his camera). Danny also shares behind-the scenes moments in his professional work or whatever else is an inspiration for him in the present.

Are you interested in learning more about how to grow the reach of your Instagram account? Join our free on-line Instagram Conference, Later Lectures, for additional videos for free and information from top experts:

Instagram Tip #3: Keep Your Profile Active and Updated

The one thing you’ll hear over and over in regards to Instagram is “post regularly” – but what exactly does this mean for artists?

The frequency of your posts will directly relate to your business objectives. Within the creative community of Shutterstock Contributors, contributors typically publish 3-5 times per week, on average.

It’s not easy to come up with new content each day (and to avoid burning out! ) This is why the collection of old and fresh content can be beneficial. There’s no reason to share photos from your archives. There aren’t any guidelines on what you can upload!

The best advice is to only post “your best” content and create a curated feed that makes your Instagram account look seamless and 100% yours.

One of the most efficient ways to plan your posts is to use Later’s Visual Planner . It lets you preview a list of your posts planned on your Instagram feed, and then swap the order that you’re happy with in just several clicks!Making your posts scheduled in advance doesn’t only ensure that you have an aesthetic that is consistent It also assists you post on a regular basis.

Examining the data in your Instagram Insights is another excellent method of making sure that you’re posting at the most appropriate moment. If you know which times your audience is the at its most engaged,

you’ll be able to improve your reach and ensure your posts are getting more people.

If you’re looking to avoid the math and immediately know when the most effective time for posting to Instagram are, you could make use of an Instagram marketing platform such as Later. Later’s Most Popular Time to Post feature will help you determine the most efficient times and days to publish for the highest engagement.

When it comes down to choosing the content you will post to Instagram it is important to remember that more content isn’t superior, however, more is better.

Instagram Tip #4. You’re Not Just a Portfolio, You’re Uniquely You.

While it’s essential to establish an Instagram strategy for your company Make sure that you communicate it from your unique point of view.

There’s nothing more inspiring than watching someone share an image that allows the viewer to be a part of the experience they’re sharing, or to be awed by their work. When a potential client begins following you, they’ll begin to be curious about your business and the work you do.

Use images and captions that showcase your creative and career-focused path. Being authentic when you market your work will allow you to get your “right” types of clients that you’re looking for!

Instagram Tip #5: Use Your Instagram Portfolio to Connect With Communities in Your Industry

Once you’ve created your Instagram profile and it appears professional, make use of it to engage with customers as well as other individuals in your field. One of the best ways to build your profile and gain exposure are:

Utilizing active hashtags for your brand for your captions. Ex. #MyCustomView #ShutterstockContributors

Engage with brands by including them in your photos and then commenting on their blog posts.

Have you connected with an interested client via LinkedIn? Make sure you interact directly with them via Instagram as well!

As the account manager, we manage an account that encourages the creativity of contributors to Shutterstock We’re always searching for unique content to share by our contributors. What grabs our attention when contributors:

We invite you to tag us when they upload their pictures.

Make use of our hashtags that are branded (I adhere to our hashtags and see that the content is displayed in my feed).

Connect via interact with Shutterstock Contributors account. This allows us to see those who are eager to connect with us. In general “whoever shouts the loudest gets noticed”. Don’t be afraid to smile and ensure that you’re noticed!

If you follow these Instagram tips to engage with your followers You can ensure that your posts are being read by the right people. This will increase your chances of getting more visibility!

Instagram Tip #6: Use Instagram Stories, IGTV & Instagram Highlights To Stay Connected

Instagram Stories as well as Highlights are an excellent way to show off your involvement in the community without affecting your carefully planned Instagram style. Here are some great ways you can make use of these tools to highlight your participation:

Present “behind the scenes” to draw your audience into your work.

Discuss what makes you happy. Promote that photoshoot you performed in a post!

Utilize Instagram Highlights to highlight any feature potential clients might want to know about. Highlights will be visible on your profile for a lifetime, so you can organize them in appropriate areas.

Are you in the video industry? Make your own video by using IGTV. You can cut and resize vertically-oriented clips to be more appealing to a wider viewers than the ones you’re used.

If a potential client happens to land on your site We now know that they’ll be blown away at the quality of your Instagram portfolio. But to keep them entertained it’s possible to use Instagram Stories, IGTV, and Highlights to keep them aware of the amazing job you’re performing day-to-day.

With the following Instagram tips and tricks, you’ll soon be well on your way to making an expert Instagram portfolio to get new clients to join your ranks and show your skills!

Are you looking for ways to show off your ideas? Join Shutterstock’s worldwide network of contributors to earn money while doing things you buymalaysianfollowers are passionate about! No matter if you’re an amateur or a professional musician or photographer there’s a place to showcase your images.