Facebook offers unbelievable mileage to promote your business. Here is a set of easy and effective strategies for businesses to leverage Facebook free.
In the present times Facebook has transformed to a pay-to-play marketing platform. To put in short, Facebook is a paid platform that offers high-ranking ROI. Thus, reliable SEO companies in London – like DubSEO – categorically emphasise on paid Facebook campaigns to promote business of clients.
In the following paragraphs let us explore few assured and effective ways for businesses to leverage Facebook free.
Create a fan page to cut out a personal business presence
Social media marketing is unbelievably efficient creating strong relationship between a business and its target audience. Social media allows inter-personal interaction and this unique feature makes consumers feel brands are mingling with them in a meaningful way and that the two entities share a special connection with each other. Just imagine the level this feeling can get intensified to when a consumer goes beyond interacting with a brand and interacts with the people or person behind that brand.
As a brand you may or may not have a Facebook profile. Facebook allows you creating a page to show your public or professional character. Else you can make use of your personal Facebook profile to interact with your customers.
A strong brand presence is essential
It is more likely that posts made on Facebook through your company profile won’t get displayed in your audience’s news feeds if you do not pay for the necessary promotion. But that does not mean that you ignore posting them on the brand’s page.
People are now using Facebook as a search engine to learn about a company. An all-inclusive, powerful and active page where you post regularly facilitates sufficient audience engagement. It is a great tool to show that your customers are satisfied and enthusiastic about your brand.
Consider joining Facebook groups
LinkedIn is the first preference of a large number of people when thinking about online networking. Facebook also offers a similar opportunity to professionals. There are innumerable Facebook groups for different professions, industries and interests. You can join the groups where your target audience is more likely to be found through your personal Facebook profile.
The more you partake in conversations in those groups, the more your name will become prominent and you will be considered as an industry leader and expert on a given niche. But be careful not to pick up a sales pitch in your new role. It is also crucial never try promoting your brand in place of providing genuine suggestions and advices.
Build your own group
If you cannot find a Facebook group that fits your requirements there is nothing to lose hope about. Create your own group, add members, publish content and carry on discussions. This way you may meet few prospects. You are the owner of the group and control conversations – this fact automatically makes you an industry leader in the eyes of your group members.
Make a list of your events
Digital marketing professionals at a renowned Facebook marketing agency in London suggest hosting webinars or events. Create your Facebook event page and invite your group members and friends to your event. This allows you witness the audience response as well.
Be smart and syndicate your blog
You may not have time to publish your company’s blog posts and other content on your Facebook profile and page at regular intervals. In that case just automate the task. There are multiple options for it. You can use simple plug-ins to high-end digital marketing software suites for the purpose. Thus new posts automatically come up on your Facebook page to help you enjoy greater exposure, more traffic and higher conversions.
Request members in your network to share your content
Request your employees, partners, satisfied customers and even personal friends and family to share the posts of your company on their personal Facebook walls and profiles. This is the cross-pollination approach and proves highly effective to reach out to newer audiences or contacts without spending a penny.
Feel free to reach out
When Facebook is concerned, it is absolutely alright to voluntarily reach out to strangers and try building a bridge with them. And it takes as much effort as dropping “I appreciate your work” praise on their wall. These days, many people check their Facebook messages more frequently than their e-mail accounts. But make sure you do not post on their walls from your personal Facebook profile but from your business profile.
Make use of Facebook Live to stream live video
Live video streaming is a great way to connect to your both potential and existing customers. It keeps your viewers engaged longer than regular videos. Use Facebook Live to leverage the facility of live video streaming to keep your target audience engaged.
Build a community
One of the greatest benefits, that Facebook offers, is you can create a community any time absolutely hassle-free. The group allows the members to interact with and get connected to each other. It is important that you engage with your members real-time – by posting on their walls, promptly responding to their comments, introducing people to one another, facilitating conversations in the group and such other means. This friendly community works as a great support group to help your business grow.
According to skilled marketers at a prominent Facebook marketing agency in London, Facebook marketing cost is not only about pay-to-play but also about building new connections, developing bonding and nurturing relationships along with sharing your wisdom and insights with others. You only have to identify the right strategies to enjoy this vast and highly potential resource without spending a dime.