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Education · January 30, 2020

Why Do You Need To Translate Your Business Website: 5 Reasons To Note

There are many highly successful companies around the world. Though each may be in a different area of business, they do often have one important things in common. This commonality is that they communicate with clients in more than one language. If you have a business that is online in whole or part, then translation services are a way to promote the business much more effectively.

Whether you are in the medical industry, making big business deals, or sharing the Gospel through the sale of Bible studies and books or sermons, translation can be highly helpful for your business website. While this article will be focused on Christian translation services and Christian website translation, the reasoning behind the use of translation is the same for all business types.

Reason 1: Revenue Growth

No matter the business area that you happen to specialize in, revenue growth can always help the company. Even if Christian based, money is necessary in order to maintain success and reach more people. The way to reach more people is through the use of their native language. When the business website is based in sharing Christian materials, then it is best to use Christian translation services for the actual translation. This is so any information translated will carry the same message through in the new language.

Though this is important in any business, both for professional and legal reasons, it is immensely important when translating the Gospel message, sermons, or the like so the right form of a message is conveyed accurately. To expand into new markets in business it is important to share information accurately, this is no less true for Gospel based information.

Reason 2: Better Customer Experiences

It can be frustrating to contact customer service and not be able to understand the language being spoken. The same is true of asking a question on a website or trying to order materials. Having documents, order forms, and even FAQs in a person’s native language will increase the amount of time they spend on a given site. Using a Christian website translation service goes beyond sharing the message accurately and into providing a better experience for customers.

Reason 3: Trust Building

If you have ever read a webpage that was auto-translated by a search engine then you are aware of how odd it can read. Using a professional translation service to create your translation ensures proper grammar and word choice. This builds trust for new and returning customers who want to know you care enough to make a product and information available in their native language. This can create loyal customers and create an increase in traffic to your website.

Reason 4: Laws and Regulations

Though few may be aware, there are laws and regulations in some countries or even specific areas, regarding language translation on a website. Even with the best of intentions, you should make sure your translation meets all local and area laws before making it live or offering a translation pinpointing a certain area. If you are not aware of the laws then a site could be banned or blocked. However, complying with the local and/or state laws can help you grow or maintain success in an area.

Reason 5: Not Everyone Speaks English

Though English has long been held as a prominent language and is often considered highly important in business transactions, it is not the only language widely spoken. There are many other largely spoken languages and while many people outside the US do know some English, it is always better to translate into native languages for easier comprehension of materials. People who can read a website in their native language will be more likely to return to the site. They may also be happy to know that materials sold are available in their native language. This opens a business up to many more potential clients.

There are many other reasons to hire a professional translator to translate your business website, but the main reason is that it will improve your presence and thus improve your business.