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Business · April 19, 2020

Why Are Postcards Popular Amongst The Home Service Business?

Today’s business is mostly about marketing. You can have the perfect product with the right formula and it could also be environment friendly but if you don’t market it right, it will have a hard time surviving in the market. One of the techniques used by businessmen who provide home services such as cleaning, lawn mowing, plumbing, painting, etc., is postcard marketing. These postcard marketing will be offered by postcard printing companies.

Postcard marketing is a type of direct marketing. The business leader can attract customers for his services by doing promotions via a postcard. The postcard is used to get more business by offering coupons, announcements, limited-time deals, descriptions and benefits of their services and special discounts. This is a smart technique as people of all ages enjoy a postcard.

An elderly targeted customer will enjoy receiving a postcard in today’s generation of technology and messaging. The younger targeted population will be thrilled to receive something vintage and will even appreciate the effort the company made. And the biggest benefit? Nobody can put the postcard under the spam folder and delete it without reading.

Benefits of postcard marketing:

Eye-catchy– Postcards were used traditionally to pass a message to someone who stays far. Nowadays a company that makes an effort for their customers to make a postcard rather than sending an email is appreciated by everyone. The company’s dedication and product validity are proved by postcards.

Reader-friendly– A postcard is small and open. A customer can easily read it. Many times people don’t realize they need to hire home services until they check some form of advertisement. 86% of the people prefer to read a mail than receive a telemarketing call.

Human touch– In a world where you can send a free business email to our customers or advertise your company on social media, postcards offer the human touch. The cold emails and advertisements are swiped and deleted without reading but a postcard is always cherished. Anything that makes us nostalgic or holds emotional value for us, becomes important to us. And this will improve your chances of getting the business rather than your competition.

Tangible message– How many times has it happened to you that when you tried to open an advertisement on social media and it vanished? You can hardly find it again. Maybe you need the services later but you will never find the advertisement at the right time. Business postcards are tangible. People can store it somewhere and come back to it when they require the services of the company.

With all these benefits, there are also some extra benefits such as being cost-effective, they scale well and their designs and patterns albeit unique are easy to make. A postcard printing company should be your next contact.