Native advertising is the concept of creating ads that are highly compatible with page content, have an assimilation in design, and are consistent with native advertising consumer platform behavior that makes the viewer think the ad is there. Many native advertising companies at this time give their platforms a comfortable tailoring according to a consumer.
Promoted search results and sponsored social media posts are some of the most popular examples of native advertising that is in vogue these days. Both types of formats provide users with the same value and ROI as organic search results and user-generated social media posts.
As consumers become more resistant to traditional forms of advertising, many brands and consumer startups alike are allocating larger budgets to content marketing and non-disruptive advertising formats.
The global market for native ads is expected to peak in annual revenue by 2021.
How do Native Ads Work?
Native advertising, a strategy that supports display marketing, works well in terms of supply and demand. On the supply side are publishers, looking to monetize their sites, with great results and reach to an audience. Advertisers on the demand side are looking to reach an audience and hit awareness, sales or lead generation goals.
Which Ads are Native?
It’s a good concept to place the ads in a contextual and uninterrupted context where they seamlessly fit into the consumer’s core of the original ad. Native advertising is most likely to look like all other articles and the pieces of content that surround it, and especially in cases where the goal is brand awareness, and you might see some common words like Don’t let what you’re used to seeing in ads (shopping, subscribe, sign up, etc.), most native advertising company platforms, likewise make it easy for the consumer to use.
