With multiple technologies and platforms appearing every second, brands will surely have an exciting time taking advantage of the number of opportunities they have created to connect with current and future consumers. However, in the digital marketing landscape, the key to success is to recognize the platforms and technologies that give the business maximum opportunities.
While most of us are aware of the dramatic change from traditional media advertising to digital advertising, many of us are unaware that even the digital marketing landscape is undergoing drastic changes. It is important to understand that landscape marketing is about dealing effectively with change.
What does successful landscape marketing do? They simply follow the trends and know exactly when to optimize their strategy. This blog post aims to present trends that are expected to completely change the digital marketing landscape in 2019. Well, these trends can’t be completely predicted. The trends below, however, appear to be safe bets that will pass in 2019.
1. Customer-oriented experience:
Marketers understand a fact very well, Consumers are always interested in answering a question: “What’s in it for me?” Therefore, the need for a customer-oriented experience and personalization increases. The growing demand from customers for the first-class experience and personal appreciation will continue to increase. This can be achieved through the effective use of Big Data. In 2019, companies must focus on creating personalized experiences that thrill people.
2. Video Marketing:
No, text advertising will not be an obsolete trend, it will still be valuable, but Internet video will be a great differentiator. The growth of video marketing is absolutely incredible. According to the Wall Street Journal report, the consumption of online video has increased by one factor. And you know, this explosive growth is expected to continue. According to digital marketing expert James McQuivey, one minute of video content equals 1.8 million words. This clarifies a fact, i. H. The future of video marketing certainly does not move to a turning point, but much later.
3. Chatbots:
Undoubtedly, the 2019 chatbots will be one of the most important prerequisites for the success of digital marketing. They also have the ability to innovate from continuous learning algorithms, and must actively meet the demanding needs of the accelerated digital world. While chatbots will continue to play an important role in customer service.
4. Social Media Marketing;
Social media marketing is a profitable platform with a high return on investment. In 2019, marketing directors are expected to spend more time here. Budgets for social networks will continue to grow. To keep up with this trend, announce stories in Facebook news sources and focus more on creating videos and high-quality content that appeals to users.
5. Machine learning:
The days when the clients were only selected based on the existing data and then automatically addressed with static dialogs are over. As consumers become more sophisticated and tech-savvy, businesses must make sure they respond quickly, because if they fail, consumers may switch to their competitors. There is an urgent need to move from traditional marketing to real-time automation, which can be achieved through machine learning. This trend has already caused a stir in some industries and will also change others. Intelligent marketers who work with automation-based automation will undoubtedly succeed next year.
6. Smartwatches, Wearables, and IoT:
The connection to smart products is definitely the next big revolution in the digital marketing landscape. This revolution has the potential to significantly impact traditional digital marketing processes. The Internet of things opens up new possibilities for digital direct marketing. Intelligent consumer goods, such as physical activity trackers and smart homes, are expected to produce valuable data silos that can be used effectively to improve customer understanding. To remain competitive in 2019, marketers must use this information for marketing communications and services.
Conclusion:
The face of digital marketing is changing fast and is as intimidating as it can be. The year 2019 will certainly offer many new opportunities that companies can use. If you stay above the trends, marketers/agencies can help you find better ways to reach customers, attract potential customers, and retain their current customers. Well, these tendencies will not last forever; Therefore, make sure that you do everything possible when they are there.
