What are the most common SEO mistakes that you should avoid?
If you want to grow your brand and gain traffic, you have to optimise your website as per the SEO rules. The popularity of social media in driving traffic has further increased. Google is the most important source for bringing the traffic. Around 35% of traffic comes from Google.
The right SEO services in London can help you improve the rankings of your website in Google Search Engine Result Pages (SERPs). On the whole, this is how you will reach the top.
Obviously, the first results get more traffic and attention.
You may have adopted a lot of SEO techniques to crawl rankings but not everything can be right. In this blog, we have listed a few common SEO mistakes that can harm your reputation. Make sure to avoid these mistakes:
No answer as per search intent
There is no point in posting untargeted content. It will not be of any use. Customers never initiate any search without intent. Figure our target audience; decide your intent to save your content from going into vain. The right website content serves as a solution to their intent.
Let us think about it this way. If you search the term ‘SEO’ on Google, it simply means that the user wants to know what it is. Next, if he searches for ‘SEO services’, he must be looking for the right SEO company, expert or service. This is how you identify the search intent of the customers.
Following up with the traditional SEO techniques
The SEO is developing and changing with the changing internet. You need to keep up with the changes and modern techniques in order to stay ahead of the competition.
The traditional SEO techniques can even get you penalized. There was a time when keyword stuffing and PBNs were highly popular, however, gone are those times.
The latest Google algorithms are smart enough to rank your content based on your content quality and user-queries.
Adopting modern SEO techniques will help you succeed in SEO and outrank your competitors.
Not updated with the latest rules
SEO has always been a dynamically changing field. You need to keep yourself updated with the latest happenings. Missing on these will make you lose your traffic, clients, and reputation.
It is absolutely necessary to keep up with the latest Google updates and make changes accordingly. You may hire an SEO agency in London to keep you updated with the latest changes.
Ignoring structured data and search features
If you want to stay ahead of the crowd and reach the first page of the SERPs, you need to learn to create structured data. Also, you need to learn and concentrate on improving the internal search functions of your website.
Your website information and search features of your website should be easy to access for anyone who is coming to your website. Optimise your listings in such a way that your customers should be able to find everything they are looking for.
Follow this kind of structured data:
- Product Review (for product review)
- How to (for how-to content)
- The FAQ (for FAQ content)
- Address (for company address)
- Books (for books)
- Events (for events)
Are you ignoring conversion optimization?
The ultimate goal of every business is generating leads and increasing conversions. Many businesses ignore this conversion optimization and focus on the top funnel.
Instead, the business owner should care about providing leads to customers so that they can become customers. Load your products with reviews and case studies to initiate them for the purchase. Ignoring this kind of conversion optimization will make you lose your customers.
Are you sufficiently focusing on branded anchor text?
Anchor texts make a major part of the SEO and link building strategy. You might be getting many backlinks and loads from reputed sources, still, anchor texts are equally important.
Relating anchor texts to your blogs and pages will increase your brand’s authority. It will bring higher search results and higher ranks too. Branded anchors look more natural.
Focus on your content
You must have heard how videos will take over your future. Videos are preferred because they are the easiest way to learn. Watching videos help them to understand the content format. This is why; YouTube gained extreme popularity.
Google is well aware of this fact and videos easily crawl in SERPs. The more engaging content format of videos displays the importance of podcasts. This is a less competitive and still growing content format. One should focus on creating videos along with writing blogs.
Ignoring the importance of mobiles
In today’s world, 50% of traffic comes from mobile. If you are not prepared for mobiles, Google will consider you unfriendly for the searches. Ensure that your website is built for mobiles and it is sufficiently responsive.
Tapping on mobile responsiveness opens new ways for more traffic. You cannot ignore mobiles and achieve your SEO goals.
Now when you are aware of these deadly SEO mistakes, make sure to avoid them in 2020. Having clear goals and focusing on different forms of content will definitely end your suffering.