Top 5 Methods To Boost Up Your Shopping Cart Value in eCommerce
Whether it’s an early-stage startup or a well-established ecommerce firm, generating revenue in big figures is every company’s need. Profits make a company scale in terms of money and brand value. The net worths of a brand determine how strong it is. This is the reason why marketing and sales analysts keep renovating their strategies to keep the sales high.
One of the most fruitful revenue-enhancing strategies is to create a path that increases the shopping cart value. The shopping cart value determines the average order value. Average Order Value (AOV) is the final amount a customer pays at the time of checkout. The final amount, for the uninitiated, is the amount that a customer pays after all the taxes, delivery charges, and discounts are accounted for.
This is where the power of better customer engagement kicks in. User experience starts from the moment a customer lands on your website. The better you engage your customers, the more they’d like to shop with you. Today, we present to you the top five methods to improve the shopping cart value of your Shopify store.
- Product Recommendation: the art of cross-selling
Suppose a customer is looking for a guitar. You may be offering a good deal on the guitar (we’ll get back to it soon), is that really all a customer needs. It’s not always just a guitar. They also look for guitar covers, guitar belts, and picks of various sizes.
So, when a customer buys a particular guitar, and it comes with just a guitar cover, you can recommend picks, belts, and guitar stands. All these recommended products are essential for a guitarist. Guitarists who also need all the things will like the ease with which they found what they need without searching for it. This is also a way of giving customers options. Guitarists will get to choose to buy the recommended items or explore more options.
In either case, you are creating a window where guitarists will like to make the purchase, and will eventually increase the shopping cart value. This strategy is also known as cross-selling. Talk to any Shopify web designer, and they’ll tell you product recommendation is an essential feature to enhance the productivity of your Shopify store.
And then there’s the option to create a bundle pack, let’s see what it is and how it works.
2. Bundle Packs: more purchase with fewer clicks
Let’s understand bundle packs with another example. Buyers looking for a smartphone may also look for a screen guard and a phone cover. Many smartphones come with a back cover, but buyers want something more personal. Or, they may also look for earphones or headphones. Creating a bundle pack that allows them to buy a bundle pack with a smartphone, a pair of ear/headphones, and a screen guard will allow them to add multiple items in the cart in one click. Bundles also enhance the shopping experience because they are more convenient to purchase.
Bundle packs work as a better value for the customer, and at the same time, increase the shopping cart value. It’s a win-win situation where shopping experience and revenue grow together.
Start with creating bundle packs of different combinations. It’s just like buying a burger meal with fries and an option to choose a cold drink or replacing it with a thick shake at a nominal additional cost. Bundle packs create a chance of increasing your shopping cart value while adding to the customer delight.
3. Upselling: suggesting a product of higher value
In the burger meal example given above, the option to add a thick shake instead of a cold drink at a higher price is the window known as upselling. Upselling is the art and science of offering a similar product of higher value with more value for money. The key idea behind upselling is not forcing something that customers don’t want. On the contrary, it’s more about giving them an option to choose to make a better purchase.
Upselling allows you to create an opportunity where the customer is willingly ready to pay a few dollars more to get a better shopping experience. Be it the extra toppings on a pizza, or a Netflix subscription, everything you see has a different set of plans that enhance the shopping for customers. Customers don’t mind paying a higher price if they are getting a better product/service. It’s you who needs to figure out an offer that they can’t refuse. Speaking of offers.
4. Offer Rewards: the oldest best friend of business
Many ecommerce companies have realized that offers are not limited to discounts. As a matter of fact, customers are not always looking for a discount. Sometimes, they are ready to pay the full price, especially when the product/service is not readily available. That said, every customer wants to get rewarded for shopping with you. But you can’t reward them all, right?
One of the key solutions is to exempt them from paying shipping costs if the order reaches a certain amount. You can fix any amount of your choice, but make sure customers don’t feel being forced to shell out a lot of money to get the reward. It should be reasonable. You can also reward them with a cashback instead of free shipping, or combine these two offers for a bigger order value.
This is one of the most effective ways to motivate customers to shop more with you. This way, they’ll get a sense of “achievement unlocked” while filling their cart with more items/services. The reward is genuine, the happiness is genuine, and so is the increase in your shopping cart value.
5. Don’t Compromise With Content
From the image in the product/service catalog to the description, the layout, and the choice of colors, everything that you put on your website is part of the content. Compromising Shopify store development in terms of content even on a small scale can lead to a butterfly effect. Create well-thought custom labels, use high-quality product images, choose the product/service category carefully, and never make customers wonder if shopping with you is the right thing to do.
The moment your Shopify store puts doubt in their mind, they may move to another ecommerce website without blinking. Keep your Shopify web content optimized for bots and customers, so they never have to doubt you.
It doesn’t take a lot of brainstorming to understand user behavior. Neither does it take too long to understand how to increase the shopping cart value. It’s all about figuring out the details and connecting the dots. Before we sign-off for the day, let’s take a quick recap on tips to increase shopping cart value in the Shopify store:
- Product recommendation
- Bundle packs
- Quality content
Try to implement these 5 tips in your business, we’re sure you’d love to come back and share your experience with us. Do share your views, questions, and suggestions with us.