Top 12 Twitter Statistics to Guide Your Marketing Strategy 2020
Twitter is now one of the most influential social media platforms. Every major brand and marketer is highly invested in Twitter to increase its social media presence. It is also the most sought-after platform by users to engage with brands or to express their opinions and user-experiences.
However, planning an effective and impactful Twitter strategy is difficult even for seasoned marketers. Understanding user trends and behavior for a highly competitive platform like Twitter is essential to maximize your success.
In this post, we are going to discuss some important Twitter statistics that can help you plan effective Twitter marketing strategies.
- Active users
As of 2020, Twitter has over 330 million monthly active users and about 152 million users worldwide. But the most important stat is that Twitter has over 139 million monetizable daily active users. These are the users that can see advertisements and help increase conversion rates.
- Tweets posted each day
In 2007, 5000 tweets in a day was a big achievement, fast-forward to today, users post around 6000 tweets each second. This has caused an abundance of content and also made it one of the most prominent platforms for users to express their opinions.
- Twitter users age
Compared to other social media platforms Twitter has the highest ratio of adult users. Over 38% of Twitter users in the US alone lie between the age of 18-29. That is the actual earning population that you can target to increase the conversion rates and ROI for your brand.
- Daily usage
26% of Twitter users check their Twitter feed multiple times a day to stay updated to the latest news and trends. The high traffic on the platform makes it one of the best social media channels to engage with users and build an engaging audience for your brand.
- Twitter app vs website
The Twitter app is widely popular among users compared to the desktop version. Over 80% of users access Twitter via the mobile app. Focus on optimizing content and making it mobile-friendly for users to increase engagement.
- Twitter as a news source
Twitter was initially introduced as a social media platform for users to connect with their friends and family. But, Twitter has transformed itself into one of the fastest and most reliable news sources in the world. Over 70 users access the platform multiple times to stay updated to the happenings around the world.
- Tweets mentioning a brand (customer service)
Twitter is a sought-after platform for users to express their opinions and user experiences. Even so, less than 5% of users mention a brand. It makes it hard for brands to identify and reply to such conversations. It would be wise to use a Twitter analytics tool to track such conversations and resolve issues before they escalate into a social media crisis.
- Impact of influencers
Influencer marketing is one of the most sought-after paid marketing channels in 2020. Over 40% of Twitter users say that they purchased a product because an influencer mentioned it in a tweet. Twitter users are highly influenced by product recommendations from influencers or experts in the field.
- Twitter live events
Live tweet events are highly popular, it can help you start debates, hold shows, events, and more. According to Twitter users spend more time on Twitter live events as they get a chance to engage with brands and other users. This can be a great opportunity for brands to run ad campaigns and increase traffic, CTR, and conversion rates.
- Hashtags and retweets
Hashtags are more popular on Twitter compared to any other social media platform. They are highly efficient in categorizing content for users with similar interests and makes it easier to find. Hashtags can also help you increase the reach and impressions of your content. Also, Twitter stats say that tweets with one hashtag are more likely to be retweeted compared to those with two hashtags.
- Consumers engaging with brands
Every Twitter user follows five brands on average, but only 19% of that actually message a brand or use the @mention to engage with the brand. This makes it essential for brands to frequently engage with the users
- Twitter ads
Twitter reported an over 50% increase in Twitter ad engagement in 2019 and the statistics are still increasing. Targeted Twitter ad campaigns can help you increase engagement and CTR for your brand. Start exploring Twitter ads to understand was users find engaging to increase your social media presence and ROI.
These are some of the most important Twitter metrics that can help you plan your Twitter marketing campaigns. But to further refine your Twitter strategies you need valuable audience insights.
You need an effective Twitter analytics that can help you streamline the task of analyzing the Twitter profiles of any public Twitter account. TrackMyHashtag is an amazing Twitter analytics tool that can provide precise analytical insights in real-time. Give it a try!