The world of online and mobile marketing companies!
Let me start by telling you that over 1.7 billion people use social media actively and from these 1.7 billion almost 45% feel attacked when Facebook and emails don’twork. Each day over 70 billion photos are posted on Instagram from individuals and from brands. 18% of these customers trust ads by companies on social networking sites like Facebook and twitter.
The average response time of a company to a customer on Twitter regarding an inquiry or a complaint is 9 hrs.93% of users’ buying decisions are influenced by social media because 90% trust peer recommendations but only 14% believe in advertisements. Now understand the revolution that you can create through online marketing!
What is online marketing?
Online marketing, also known as web marketing or digital marketing, is a set of tools and practices that are used for promoting products/ services through the internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanism available on the internet. It can deliver benefits such as growth in potential, reduced expenses, elegant communications, better control, improved customer service and competitive advantage.
If you are going to understand online marketing, you have to understand the importance of gaining Google’s trust. There are three components that the online marketing companies in India use and they act like pillars of trust. These three components are Indexed Age, Authority and Content. Apart from that there are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing.
Organic, of course, is the allure of marketing professionals from around the planet. It’s free and its imaginative traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts. There are ten essential types of marketing that can be done online and they are, SEO, search engine marketing, social media marketing, and pay per click, affiliate marketing, email marketing, influencer marketing, blogging, video marketing and content marketing.
Moving on to mobile marketing and different Mobile marketing companies, let me tell you another interesting fact that in a world of 7.8 billion, more than 4 billion people use mobile phone and 91% always keep their phones with them.
Now let us also understand what is meant by mobile marketing? Mobile marketing is yet another digital marketing strategy used by various mobile marketing companies where the organizations aim at reaching the audience through smart phones, tablets, and other mobile devices through websites, emails, SMS, MMS, social medias and apps. Everything that can be done on a desktop computer is now available on a mobile device and this is constantly changing the way people engage with various brands.
Having a mobile friendly website is no longer an option for you but it is a must, a brands site must adapt to mobile devices in order to stay competitive. Businesses need a social media strategy for the same reason that you need a Wi-Fi to access services considering this is the age in which we live. Mobile phones are here to stay and they will soon be eclipsing the desktop usage. If you don’t have a mobile phone strategy yet, it’s time to get going!
There are a lot of mobile marketing strategies to try and they mainly depend on the target audience, budget and the industry. The different types are app-based marketing, in-game mobile marketing, QR codes; location based marketing, mobile search ads, mobile image ads and SMS. Mobile devices have clear and small screens when compared to desktops so be clear and concise of your message but at the same time just experiment with the different strategies because it is just great and there is no harm in trying new techniques.
India is a growing country and is filled with talented digital marketing experts and strategists that can help your company grow and bloom. Finding the right company for your demands, needs and expectations can be extremely challenging.Some great mobile marketing and online marketing companies in Gurgaon and India that can help you grow and develop are Digidarts, HashTagIT, NCMbroz, Digifish3, Merakii, Digital HIVE and Web Decorum.