Specialize in digital marketing & transformations – Enroll for a PGDM

Specialize in digital marketing &  transformations – Enroll for a PGDM

If you want to specialize in the field of digital marketing and transformations then you can enroll for a Post Graduate Diploma in Management program. The program imparts professional knowledge and the training to the candidates. The program teaches marketing and digital marketing skills. It trains in certification courses also.

PGDM offers advanced knowledge and training in digital marketing and transformations. The course teaches specialization in the following: digital media, business transformations through analytics and digital marketing and technology.

The program imparts the know-how and the skills required to be marketing professionals. The PGDM programme is a two-year full-time program approved by the AICTE. The program helps the candidates to integrate digital marketing technology into everyday business.

Curriculum details

The curriculum for the program is as follows:

• The program covers topics like SMM, artificial intelligence, SEO, SEM, IOT, advanced Excel, customer analytics, inbound marketing, business analytics and web analytics.

• The candidates get to work on real world digital campaigns with the help of industry experts. The candidates get practical training from a simulation lab.

• The candidates get the experience of working on Live projects and learn website creation, website registration, email marketing and social media marketing.

• The program offers assistance to all the students doing the certification course in Google Analytics. The course includes basic and advanced topics.


The eligibility for the course is graduation with a minimum of 50% aggregate marks in the final year from an AIU recognized university. The candidates have to pass any of the following MBA entrance tests CAT, MAT, CMAT, XAT, GMAT, ATMA, state CET tests and NMAT by GMAC as per the AICTE guidelines.

The candidates have to go through a micro presentation personal interview round. On success the candidates are offered admission. The admission is based on academic results, entrance test score, performance in the interview, extracurricular activities and work experience if any.

Advantages of PGDM programme
The PGDM is offered by institutes not affiliated to any university. The syllabus is approved by the AICTE. The syllabus can be continuously enriched and updated with the latest industry trends. This is done by the experienced faculty and industry experts. The candidates are taught what the professionals need today.

The program offers ‘on-the-job’ training via Live digital marketing campaigns. The candidates can learn directly from the industry.

Many companies visit the campus for final placement and the candidates get a wide range of interesting career opportunities.

The candidates are allowed to network with the alumni who are already working in top companies. The candidates can become a part of this vast network and this can help them to advance their careers.

The specialization subjects are taught from the first year itself. This gives the faculty enough time to deliver knowledge about the specialization subjects and thus the knowledge offered in the field is vast. The candidates can become specialists in their field.

The author likes to post blogs on higher education courses and here the author has explained about the PGDM programme. For more information about the course visit itm.edu.

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