How many Facebook followers does your official business page have?
With above 60 million active Facebook users on the platform, there is doubt that the competition is tough to gain all those important followers for your page.
Here are some of the creative and clever ways that will help you get more Facebook followers and other engagements on your official business Facebook page:
Craft a great page
Remember that your Facebook page features various parts, and it is essential for you to ensure they are all done professionally, complete, and on-brand. Here are the few things that will turn out to be beneficial for you:
- Make your ‘About’ section engaging and add all the important elements.
- Make sure to optimize your Facebook account settings properly
- Go with the attractive and engaging cover and profile pictures.
- Always interact and engage with the top-performing post.
Develop a smart & result-oriented Facebook marketing strategy
You always get out of instant Facebook followers what you put into it, just like the efforts you put into other social channels as well.
Below are some of the effective ways you can apply to make your brand cohesive and compelling:
- Always analyze and serve your target audiences
- Analyze the competition and competitors in the market
- Define your goals/stance
Post relevant & high-quality content
Facebook is one of the social media channels that recommend you share “short & fun-to-read posts and eye-catching images to grab the attention of the users.”
You must be wondering now what that looks like in practice, right? Here are some of the approaches you may implement and apply to make a decision and publish high-compelling content on your page:
- Add compelling visuals
- Write grabbing headlines
- Never be too promotional
- Show followers what they look for
- Invest in videos you publish
Engage consistently and in a timely manner
Posting engaging content consistently at the right time and engaging with your audiences according to the region and area you want to target is imperative to understand for all the page holders out there.
This is something that develops a sense of importance and is valuable to the people who follow or like your page. Here are some of the quick and easy ways you may apply to stay engaged with your audiences:
- You need to post on your account consistently
- You should be enough responsive
- Always choose the right time to make your posts live
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Make your Facebook page easy to search.
This is probably a smart and the simplest concept that deserves repeating: the factor is audiences cannot follow your page if they can’t find it easily.
- Choose a friendly and easy-to-discover page name
- Choose a consistent & memorable username
- Add Facebook follow button to your business website (if you have one)
- Promote your official Facebook page on other digital media channels as well, like Instagram, Twitter, etc.
- Send invitations to exciting contacts & employees
