While a long crusade has been going on about how content or social media feed aggregators are killing the effects of social networks, there is still a wide chunk of users that believes in the sanctity of this tool. For those unaware, social media aggregator is part of SaaS programs that umbrella all your social media feeds on a single platform and makes life easier and simpler. The significance saga of such aggregators is pretty long and you must have read it a hundred times for sure, so in this write-up, we will be talking about the highlighting points that can help you see the importance of these tools in practical lives.
Remember, there was a time when the web had just a few websites and hardly one or two social media sites like Orkut or MySpace. However, as times evolved, we had a long lieu of such platforms which offered real-time content from real people. This compelled all companies to embrace these mediums and thus, the commercial aspect of social media platform started taking shape. Now, almost all companies are putting in tremendous amounts of resources and efforts in keeping their social media pages updated. But, one place that goes neglected is their own websites as it is the final destination of all conversions and where all profits and losses are to be realized. You can’t find a solution by just retorting to Facebook widgets that are not just ugly but also responsible for bringing down your loading time.
Welcome to the world of ‘social network aggregators’ that can solidify your online headquarter by abstracting the best of all social media channels and updating your page with the latest information. You can not only keep a tab on all your social channels from one place but give a view of latest to your customers, moderate all feeds, and create the most relevant hashtags to be used across all channels for your promotion.
If you think that social media feed aggregators are new to the market, then please know they are not. Social content aggregators have been in the game for quite some time now, much preferred and appreciated for their smart features and ability to convey all information with one tab. Ever since it was clear that normal web users are active on multiple social media platforms and may need to see all their updates in one place. In crux, all social media processes can be simplified with the organized view offered by these tools.
According to a recent study that was done by eMarketer, approx. Forty-three percent of promoters agree that their schedules are so hectic that they rarely have time to extract the best content. Also, there is a large chunk of marketers that also admits that they don’t even have enough time to create genuine content. Awful, isn’t it? So, in case you are looking for creating content considering the lack of time, a content aggregator may be of great help. It is a trustful and useful source for relevant information about all your audience. You can easily extract snippets from different platforms and use those to start discussions and interactions. A shortcut for increasing engagement level on your social media platform. It is for this reason social media content aggregators are so preferred over the regular ones.
However, there are several aggregators on the web which includes Facebook, Twitter, or Instagram aggregators. So, how to select the most useful one? There are a few factors that can always be considered. The first one is reliability which plays a crucial role in the creation of an all-encompassing experience for customers. As a user or customer, you would want to ensure that the brand you follow has exclusive rights for extracting content one platform and showing it on another one. If the aggregator you select doesn’t showcase this, you may face a lack of connectivity with your users. Other required features for good social media aggregator include efficient moderation ability, proper content management, and cool analytics. In terms of moderation, you can always choose an aggregator that offers automated moderation feature else the regular one should also do fine.
