SEO stands for Search Engine Optimization. Now the first thing that clicks your mind would be, what is SEO and why it is required. So, to understand this better suppose you have designed a very well structured and attractive website which is very efficient and lags nowhere in designing technology. But how can you guarantee that only designing and responsive website will attract the users to visit your website?
For instance, suppose you have designed a website on study material of physics. If a student will search for the physics notes he/she will get millions of websites in one click. And the users go through the first page’s websites only and never bother about the others. So, how could you make your website displayed as top results on Google? The answer to this question is SEO.
Without SEO no one would be able to find your website and all your hard work will go in vain.
No need to worry, here you will get the full detailed information regarding SEO and how you can be on top results. Only with little knowledge of SEO, you can easily improve your brand’s search engine ranking or you can take help from Good SEO Experts in Delhi who are knowledgable and experienced.
Though there are many factors that hamper the ranking of your website. When people search for certain topics or keywords the search engines scan the site to determine the ease in navigation and reading the site and then rewards the user-friendly sites with higher rankings on the result page.
Though there is no algorithm set by the search engines to rank the websites but here you will find some factors that decide the ranking of the website.
The ranking of websites depends upon different factors every year. Like in the year 2014, the sites with HTTPS were given higher ranks. In the year 2015, mobile usability that means how easily it can be open on mobile became another factor and so on.
Now in the year, 2019 following factors play an important role in deciding the ranking of the website:
1. Content Marketing/Optimized content
2. A secure and accessible website
3. Page Speed
4. Mobile and user-friendly
5. Links
6. Social signals
7. Real business information
1.) Optimized Content: The first and foremost thing you must assure us that, your website contains the keywords giving information about what website is all about. The more quality and content your website have, the higher the rank is given to your website. Apart from the content you provide, the website should also match with the keywords or topics that users search.
The search algorithm of Google works on the keywords that users search. Also, keep a check on the length of the content. It has been found that if the content has more than or equal to 2000 words then it is ranked higher and it is shared more as compared to one having less content.
2.) A Secure and Accessible Website: Another factor that plays an important role in ranking your website is to use the right kind of URL. Its the URL that allows the search engine to reach to your website and look at the page content to know what the site is all about. For this you will require:
• A well-designed website with proper keywords
• A sitemap which shows all the pages included in that website
• A robots.txt file that will let Google know about that where it can look for site’s information
Keep in mind that HTTPS in the URL does not decide whether the page is index page or not but you should use HTTPS as it is also a factor in ranking.
3.) Page Speed (Including Mobile Page Speed)
Another ranking factor is page speed. Every user wants to fetch the information quickly. So Google ranks the website according to the speed web pages takes to display. Certainly the website with fast-loading web pages will be ranked higher.
4.) Mobile Friendliness
Mobile-friendliness is another major SEO ranking factor. Almost everyone uses mobile in this era, so if the website is mobile-friendly it will certainly get a higher rank.
Following things are checked when anyone lands to your website:
• Responsiveness of the site that whether it automatically resizes to fit the device
• The font size for visibility on mobile
• Accessibility and navigability, including making it easy to tap menus
• Ensure that essential content is not hidden by the ads
5.) Links
As we know that the web is created on links so it plays an important role in SEO ranking. There are three kinds of links to think about:
• Inbound links
• Outbound links
• Internal links
Inbound links are used by Google to determine how authoritative and relevant your content is.
6.) Social Signals
Social sites are used by almost everyone so most of the content is shared on social sites. As it is not directly linked in SEO ranking but has some sense as more sharing will provide more traffic on the website which will ultimately raise your rank.
7.) Real Business Information
This one is important for businesses targeting particular local areas. Another factor that comes into play in SEO ranking is the business information. The following information must be included:
• NAP – name, address, phone number
• Business listings on Google My Business and Facebook
• Reviews on both those sites and on relevant directories like Yelp and others
• The right local search terms
You can easily contact SEO Expert in Delhi. Hope this helps!
