Business · August 17, 2020

New and Alternative Ways to Network

During the pandemic, it’s been hard for businesses owners to meet up with other business owners to carry out typical transactions and discussions. That means it’s been near impossible for those who run businesses to make new contacts. Less business cards have been swapped over the last few months than ever before.

As networking is a huge help when it comes to growing your business, it’s important to carry on doing it even while forced to socially distance. Here are some ways you can continue to network during the rest of 2020 and beyond.

Think outside the box

Depending on what industry you’re in, one of the major networking opportunities of the year is at a conference. Whether that’s a small one based in your state or a national one filling a huge arena, it’s always been important to attend these events. Unfortunately, due to the pandemic, big gatherings of people like this have been banned in many states and don’t look likely to return anytime soon.

Instead of waiting for the big event, look for new and alternative events where you can meet up with other business owners. As many of the traditional pastimes have had restrictions enforced upon them, think outside of the box when looking for an activity to take part in. For example, Fast Lane Drive is a business networking group with a difference. The San Diego auto club’s members are not only passionate about cars, but also about developing their own businesses. Many of the members are entrepreneurs and looking to network while enjoying this fun and exciting event.

You’ve got mail

During the pandemic, many people have returned to more traditional methods of filling the extra time that should have been filled by now cancelled events. Sales of jigsaws, knitting needles and other traditional art products have gone through the roof since restrictions on what we can do were put in place in states across the country.

As the traditional methods seem to be more popular at the moment, why not send a good old-fashioned letter or card to a contact in the mail? If there is someone who has recently supported you in some way, send them a quick note thanking them as well as saying you hope to continue your business relationship during and after the pandemic. While many big business owners probably received hundreds of emails every week (many of which they don’t even bother opening), a traditional letter will stand out and show you’ve put extra thought and effort into networking.

Don’t forget the internet

Since LinkedIn was first launched in 2003, many people have created an account with a photo and their business interests. The only problem is many of us have done very little to maintain those accounts since we first set them up. Spend the extra spare time you’ve been afforded by the pandemic to update your page. Add any new developments that have happened in your business over the last few years and make sure all the contact details are still accurate. You could even use this time to write a blog on the platform to draw extra attention to your profile.