Cosmetic industry has a large potential to develop loyal customers. Once your cosmetic brand succeeds in establishing its position in the market, it can win the hearts of hundreds of customers. Packaging plays a significant role in establishing your identity. Working on little details of your cosmetic boxes can add more beauty to your items. It highlights your brand and gives it a unique look. It’s the reason that different customized features are introduced on wholesale cosmetic packaging to grab the attention of customers.
• Be Playful with Colors
Choosing colors for your cosmetic brand is one of the most important decisions. It can either be a reason for its success or may destroy your brand image completely. Therefore, make proper research when it comes to color schemes. Analyze the nature of your product and go for a color which matches your brand personality. It’s the best way to grasp customer attention. For example, if you want to target elite class by adding a luxurious touch, add gold, silver or black color to your packaging boxes. If your product is made from 100% herbal ingredients, you can highlight this fact by designing cardboard boxes in white. Similarly, if your product is made for the teenage group, experiment with bright colors to make your items more enticing. Pink is a universally used color for cosmetics. It gives a great feminine touch and helps in cheering your mood. The following wholesale lipsticks boxes are designed in dark hues of pink to create a perfect appeal.
• Work on Innovative Shapes
The shape of the box is another influential factor to beautify your cosmetic items. Customers are fond of experimenting with something new. In addition to traditional packaging cosmetics, introduce flip top cardboard boxes for your brand. This provides a great experience to the customers as they open the box. Another interesting idea is to use custom round boxes or cylindrical tube packaging. This inspiration works well for the products which come in glass bottles or cylindrical containers. Moreover, such shelf boxes create a great impact and grasp the attention of every passing by customer.
• Use High-Contrast Printing and Finishing Effects
When the customers are moving around in retail aisles, the product boxes with exceptional display grasp their attention the most. It’s the reason that box manufacturers Chicago use high-quality printing and finishing effects to make their packaging stand out. Let us consider the following cardboard box for beauty care products. The packaging is digitally printed in the special color scheme. Such high contrast colors produce a great effect. To enhance its grace further, lamination and finishing effects like metallic foiling, spot UV and aqueous coating, etc are applied.
• Go for Cosmetic Gift Boxes
Gift boxes for makeup are the best way to enhance the beauty of your items. You can give them to your loved ones on various occasions. The packaging is designed from high-quality material. A sleeve display box is used for this purpose so that the customers can access the product easily. Such type of high-end packaging creates a good shelf impact and can win the hearts of hundreds of customers.
• Introduce Unique Styles
Uniquely designed cosmetic boxes always pop out on the shelf. Be innovative concerning box style. Create such a package that makes your products more recognizable. Various business boxes and packaging companies are trying their best to introduce unique styles. This is an effective strategy to highlight their cosmetic brand in the marketplace. Let us consider the example of following lip balm display box. The packaging is highly engaging and creates a great shelf impact.
• Use Different Packaging Layers
Adding little details to your cosmetic packaging can provide a wonderful customer experience. Different brands have started working on packaging layers to beautify their products. Most of the cosmetic items come in two packaging layers. First one is the main container which holds the product. It may a plastic tube, a metallic container, or glass bottle etc. Second is the custom size box which provides special protection to the item. It keeps the product safe during storage, transition or on retail shelves. If manufacturers work creatively, they can introduce an additional layer of packaging to add to user experience. This may be a paper bag, organza pouch or anything used by the customer to carry the product.
