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Houzz Marketing Strategy Can be Helpful for your Small Construction Business
Houzz is not a new platform. This Palo Alto-based company that started in 2009 is still going stronger with its ever-growing homeowners, interior and exterior design, and construction professionals. Houzz works in two ways. First, it gives a meaningful and exciting insight into the world of construction and new building trends to the home buyers. Second, it acts as a social media platform for the builders and other construction professionals to showcase their projects, ideas, skills, and market themselves. So, how can Houzz be useful in your construction marketing strategy? Lets first understand how Houzz works? And then, we can go on to
How to use Houzz for business?
Isn’t it remarkable that there is a digital platform that is solely dedicated to the construction! Its mood board is all about creative construction development, vivid interior designs and fantastic landscape and exterior designs. The digital platform, which also acts as a community builder is Quora mixed with Pinterest. Advantages of Houzz is:
- Thousands of images of various projects – further divided into categories and sub-categories.
- “Discussion” section for users and professionals – yes quite like Quora.
- Articles on various aspects of construction and design by the professionals as well as staff.
- Houzz app is available for Apple and Android devices – simplifying further the website, which is loaded with dozens of images.
- The best part about Houzz is its strong base of talented professionals. Houzz as a platform encourages interaction between potential home buyers, homeowners, and professionals. It is acting as a perfect bridge between the two parties.
How Houzz Can Work Wonders for Contractors, Subcontractors and Interior Designers
Doing a Houzz marketing strategy can help small construction businesses, contractors, and subcontractors get good quality work. How Houzz is helpful? First, it allows contractors to showcase objects and various items from their projects. If they want to hire subcontractors and sub–sub-contractors, Houzz can get them connected with an array of professionals. The website also uses location-based information to connect local users with available local construction professionals. Houzz’s popularity is due to its photo bank which is sprinkled with ideas for every kind of user. Also, where else interior designers and contractors can connect with their potential customers like this over construction ideas. Houzz has recently partnered with the American Society of Interior Designers “to increase public awareness of the impact and value of interior designers,” says the official press release. It has recently acquired IvyMark, a business management platform for the interior design community.
How Pricey is Advertising on Houzz?
Houzz says, “With over 40 million homeowners that are actively building, remodeling and redecorating their homes, Houzz offers a unique opportunity to reach an audience that is looking for your services.” Though it says any size business, as per marketers, small businesses can benefit a lot with Houzz advertising.
Though it is a bit on the pricier side, Houzz advertising called Houzz Pro (free) and Houzz Pro+ (not free) can be tried to leverage your construction marketing strategy and gain leads. As per online data available, around $250–300 per month can go on Houzz advertising in one geographic location.
How to use Houzz for Marketing your Brand and your Work
A platform like Houzz has made construction people connect in a new way. In order to make the most of it, one need not do out of the box digital strategy. Houzz will work for you if you have the skills to be that accomplice contractor, to be that trendsetter interior designer or yours is a company that is building construction marvels in record time. In Houzz.com images speak volumes. Here are tips for using Houzz:
1. Give your company a Houzz Exposure
Houzz enables multiple sharing of photos and details of your project to attract home buyers. If you have recently done a remodeling project with new trends and is mighty happy with the result – showcase it. Since there are categories galore, you can put images in the respective category. And when people are searching for remodeling ideas, they can come to your photo and with just one click, they will be directed to the company’s page. Houzz also offers location-based results which further makes it easy to get projects locally for a small-timer.
2. Content strategy through creating Ideabooks
We already told you, Houzz is Pinterest for construction. The website has a feature called “Ideabooks”. This feature helps users to create helpful content that will boost the chances of your construction company to show up in the search results. Ideabooks doesn’t work as a mere posting of pictures from the project, but there lies more. The magic is in detail. Showcase what kind of effort and zeal has been invested for remodeling or creating a bathroom, kitchen, study room, or any part of the house. By posting good pictures and explaining with relevant information, you are creating a repo with the potential buyers, which will further lead to business.
3. Make an impressive Company Page
Like any other social media, Houzz also emphasizes on Company Page and its information and look. If your company is in Houzz and want to increase sales, then it needs to show on the tab “Find a Pro”.
A still from the Find a Pro page of Houzz.com. Whether you are a freelancer interior designer or a contractor, your Houzz company page should look professional laced with detailed information about you, or your brand so that a visitor coming to your page finds its genuine. Use Ideabooks to make it more happening and popular.
4. Answer the queries of the community people
When Houzz acts as Quora, it is an excellent chance for the construction professionals to form a personal connection with the user. He/she may have several questions about your work or some particular project where you used something different and trendy. Use this option to answer and convince the user to take your services. It may be difficult, but answering people will also help in building a positive brand identity that never goes in vain, especially when it comes to digital marketing for construction business.
Conclusion
Houzz may not be a known digital platform for many construction professionals. But, the point which needs to be considered is that it is one and only digial platform where millions of construction professionals are available and also raising a community, building better homes and projects. So, when wondering how Houzz can be useful in your construction marketing strategy? Don’t think it to be another app for people looking for remodeling ideas; it is more than an app and definitely helping your business.
