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Business · October 6, 2020

How Could Your Business Profit from Diving into the New Digital Age?

Although the digital age technically began in the 1970s, the rate of evolution that technology progresses at can easily lead to it outstripping many members of society and traditional businesses alike.

Over the first 20 years of the 21st century, business has entered a type of “new digital age”, whereby sales and marketing are conducted online, customer service is carried out via social media, and the old-fashioned high street as it was once known has vanished.

If your business has been left behind by such advancements, there could be great riches to be found by diving head-first into this new modern era.

Digital age of business

In the United States, e-commerce sales account for around 9% of all retail sales and this figure is rising all the time. Sales through independent e-commerce platforms or the giants of eBay and Amazon are convenient and affordable for customers, often making them preferred options over having to leave the house, use public transport, and seek out the product in a store.

To be missing out on this side of business is to be left in the dark and to be flagging behind competitors.

How to get started

Luckily, it is easier than many think to move into the new digital age of business. Getting started is easiest with the help of experts such as website designers, digital marketers, and IT consultancies.

By using professionals like INFINIT Consulting, Inc., a business can instantly have their IT systems supported around the clock, as well as having the necessary software, cybersecurity, analytics, and networks tailored to their needs. Having a support network like this is the equivalent of a local holding your hand as you enter a busy part of town that you do not know particularly well; you will be safer, more likely to succeed, and have better confidence in your abilities.

Reach a bigger audience

To understand the main benefits of moving to a digital form of business, one must first be shown an example of some startling statistics. Using the most modern of e-commerce strategies — live commerce — a collaboration between Kim Kardashian and Viya drew in an audience of 13 million and sold 15,000 bottles of perfume in mere minutes.

This vast, ready-to-buy audience is out there and waiting. If you are only serving your local community, you are being bypassed by an endlessly growing group of consumers.

Expand your business

While expanding your business internationally comes with a number of risks, there is no doubt that you could profit from expanding within your area, state, or country. By operating online, reaching out to your neighborhood via social media and advertising digitally, you can grow the reputation of your brand at a much faster rate than you are currently achieving.

Better customer interaction

Finally, customer interaction is a core benefit of entering the digital age.

Looking after your faithful customers and providing them with the best service possible is your passion and by using IT systems and the internet you can be even better than you are already. Online query forms, informative blog posts and rapid response times grow a bond between you and your loyal audience.