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Digital marketing · August 25, 2021

Few Tips to Design your Website for Conversion Rate Optimization

There are several ways how a website could help your business grow. However, a website does not guarantee you more customers. Companies that have been around for a while know we can use websites as sales tools to convert customers and attract new ones. According to the latest survey by HubSpot:

The first five seconds: The highest impact on conversion rates is the page-loading time. Each additional second of load time causes website conversion rates to drop by an average of 4.42%

They say that there is no second chance to make a first impression. Your website’s design should be the first thing that grabs your visitors. They must stay there until they convert. How can you make your website stand out?” Work “This is how it should look. Let’s show you how to design.

The Key Terms You Must Know

To understand the topic better, it is essential first to learn a few key terms.

A/B Testing and Split Test: 

This is the scientific method of comparing two versions of a website (A and B) to determine which version converts more. Test your headings, images and call-to-action buttons.

Call-to-Action (CTA)

A button or line of text that encourages visitors to take action. It directs your visitors to what they should do while visiting your website. For example, it could be a button to sign up on a website, a button to buy me on an ecommerce shop, or a button to download an app.

Conversion: 

It happens when a visitor, or a lead, completes the desired action. For example, it means the visitor has successfully signed up for your website or purchased an item from your shop.

Conversion Rate: 

This is the percentage of visitors that take action on your website. The number of visitors to your site can divide the total number and number of conversions. It will give you your conversion rate.

Conversion Optimization or Conversion Rate Optimization (CRO)

This is a systematic way to improve your website to increase visitors who take the desired action. Your goal is to increase the number of email subscribers. To do this, you need to get your visitors to sign up to your newsletter. You can also make your visitors click the purchase button if you are looking to increase sales.

The Landing Page: 

It is often the homepage of a website. However, it could be any page on your website where visitors will land to convert them to leads or customers.

Multivariable and Multivariate Testing (MVT): 

It is the act of simultaneously testing multiple variables on one page. It involves creating multiple elements to determine which combination converts best.

Web Design Elements That Convert

Here are some things to consider when designing or redesigning your website.

1. Images

Every website should have images. Although images are often used to attract and engage visitors, this is not always true. To maximize the potential of images, you need to be able to use them correctly.

These are some ways to use images on your website effectively:

Choose Images with Human Faces

Your visitors will feel connected and empathized when you include an image of a person on your website.

“When we see someone’s face, we feel something or empathize with them.” Likewise, we feel connected and understood when we recognize content on websites, such as a problem or dilemma.

Check out how PayPal uses this technique on their landing pages:

Optimize the Images

Optimizing the images you use when creating websites is crucial to ensure that they don’t slow down its loading speed. Moreover, studies have shown that even a one-second delay in page response can reduce your conversion rate by 7%.

Optimizing images means making images lighter by compressing them without compromising their quality. Some of the image optimization tools that you can use free are:

  1. Tiny PNG
  2. Compressor.io
  3. JPEG Optimizer
  4. Optimizilla
  5. Kraken.io
  6. Ranking easy
  7. Resize Photos
  8. Compress Photos
  9. Convert Image

Use Hero Images

Hero images do not depict a superhero. A hero image is an image that appears at the top of a website. These images are often placed in the background along with text or call to action buttons.

2. Typography

 

According to Wikipedia? Typography is the art and practice of making written language legible and attractive when displayed. It involves using typefaces, line lengths, letter-spacing and line-spacing.

This video shows how typography strengthened from paper to screens.

How many fonts exist? No one knows. It isn’t easy to choose the right font combination.

So, here are some font pairing tools to help you decide which combinations should you use:

  • Type of connection
  • Google Type
  • Font Pair
  • Type Genius
  • Type Wolf
  • Beautiful Web Types
  • Fonts for Use
  • Only My Type
  • Typ.io
  • Blender
  • Font Combinator
  • Typotheque
  • Adobe Typekit
  • Macerator
  • Typespiration

3. Whitespace

Ever wonder why Google doesn’t maximize the website’s space? This is because they use white space.

White space: Negative space is also known as a section of a website that is empty or left blank. We can use this on landing pages to help visitors focus on your call-to-action and increase conversion. White space doesn’t necessarily mean your website’s background must be white. You have the option to use a variety of colours or even an image as your background. It is essential to keep it simple and provide the best user experience.

Keep this in mind: A clutter-free website catches your visitors’ attention. A neat, well-organized website is more enjoyable for your visitors.

4. Colors

Colour is another essential aspect to consider when designing a website. Remember that colours can have different meanings, so the colours you choose must reflect your message to your audience.

As an example, banks in the United States use blue to signify trust.

Image credit to The Epoch Times

 

Take note of some of the positive and negative feelings that colour represents when choosing the right colour combinations.

Black: Black is not a colour in physics. However, it can have a psychological effect on someone. It can symbolize power and strength, but also death, unhappiness and evil.

White: White is a sign of purity and innocence. I use white in hospitals to create a feeling of sterility. On the other hand, it can also denote something cold, bland, and isolated.

Red: This colour is arousing our emotions. It is associated with excitement, love, and confidence. However, it can also be associated with aggression and anger.

Blue: It is the colour that is most loved by men. Blue symbolizes serenity and stability as well as calmness. However, it can also be a sign of sadness, hence “feeling blue”.

Green: It is the colour of the forests and represents nature. It is the colour of tranquillity, optimism and good fortune.

Yellow: Yellow is a color that represents warmth and brightness, just like the sun. This is why yellow is used so often on road signs. It can cause eye strain because of the light it reflects.

Purple: It is also known as the color of lavender. Although purple is associated with royalty and wealth, some people may interpret it as exotic and artificial.

Brown: It is an earthy, natural color. It is a symbol of strength, stability, and safety. It can also signify sadness or isolation.

Orange: Orange is a color that can be used to attract attention, similar to yellow. It is associated with warmth, excitement and energy. It is often associated Halloween.

Pink: This color is soothing. It is associated with nurturing, kindness, and femininity. If you don’t want your brand to appear feminine, this color should be avoided.

Bonus Tip: You can use Multivariate or A/B testing to determine which colour is best for your website design. This will allow you to determine which colour converts best.

5. Mobile Friendly

Mobile-friendly websites are essential to increase conversions. People access websites on multiple screens nowadays, including desktops, tablets and mobile phones. It is due to the increasing popularity of smartphones. Keep in mind  8 out of 10 people use the internet thru their smartphones.

These tools will help you determine if your website is responsive for different screen sizes.

  • Mobile-Friendly Test by Google Search Console
  • MobileTest.me
  • Mobile Friendliness Test Tool by Bing
  • MobiReady Mobile Friendly Checker
  • Urlitor
  • Browserstack
  • RankWatch
  • Page Speed Insights by Google

Keep this in mind: Mobile-friendly websites are more popular than sites that aren’t.

Conclusion

Conversion rate optimization is a process that involves web design. It plays an important role in converting your traffic to profit. To avoid a high bounce rate, follow the tips we have provided.