If you are searching for something that can take your business to great heights, then you must go for website designing. Website design is one of the elements that should be improved so that your website can appear at the top of the list of search engine results. The whole process of improving a website to be notable or influential in search engines is called search engine optimization.
For getting excellent results, your website should be designed in such a way that it shows on the first two pages of search results. You should consult a good web designing agency that can create such sites with an effective SEO strategy. In case your website doesn’t appear in the early pages of search results, you may lose your customers.
Usually, companies only think about SEO until they don’t get any website design company to create their website or redesign it. Many website design companies are there which make suitable sites but somehow lack basic SEO techniques.
SEO Friendly Designing Services
SEO and web designing go hand in hand. A good website designing company in Jaipur is well aware of basic SEO principles and techniques that they include to appear quickly in search results. This way, the website will be search engine friendly. A website where more SEO is incorporated will attract more traffic and will rank well on SERPs.
Here are some important website designs and SEO techniques or principles that all website designing companies should incorporate to make it more search effective and SEO friendly. By opting for these principles, your website becomes SEO friendly and keeps up its unique look.
- Structure of site
The most important principle that should be kept in mind while designing a site is its architecture. The framework of your site is its basic structure. A well-built, clean and crisp layout is important for UX- It will attract more traffic to your site and prevents bouncing back of visitors from the site.
Some points you must consider for a user-friendly site structure: –
- Layout of page
- Site architecture
- Visual hierarchy
- Contact forms
- Responsive design and mobile-friendly
In 2015, mobile-friendliness was a crucial ranking factor. A huge percentage of traffic on websites was through mobile phones. According to the recent guidelines’ issues by goggle, every website should be designed so that it can be fully and easily operated through mobile phones.
- Usability
Usability leads to the success or failure of your website. Poor usability means not so good UX. Whereas, good usability means visitors are staying longer on your site and are finally converting into customers by buying some products or availing some services from the site.
- Good readability
Many people don’t realize that a good website design can significantly impact its content. An unprofessionally designed website makes it difficult for the reader to read the content. Some negative factors must be taken care of by your web design agency: –
- A font that is hard to read
- Size of text (too big or too small)
- Using colorful text on black or white background
- Immense hyperlinks
All these above-mentioned factors will negatively impact the minds of readers. These factors will lead to bad UX and increase the bounce rate on your site, and not only this, but it will also impact your reputation and give an advantage to your competitor.
- Conversion rate optimization
Your site is not working correctly if it’s not converting the potential visitors into customers. With the help of conversion rate optimization, you can convert the random visitor into a buyer. Your site should be so convincing that it guides visitors and helps them choose a step you want them to take.
Conclusion
Proper use of SEO techniques, principles, usability, good UX, conversion rate, and other related things makes sure that your site is designed in a good way and improved for search engines. A well-organized and professionally designed site helps attract more and more audiences, thus taking your business to new heights. You can also take guidance from a web designing company in Jaipur as they will give you great ideas.
