A professional provider of medical SEO services can develop the right PPC campaign to increase your website visibility, traffic, and conversions.
Today, a number of people are using the Internet to get information about healthcare and this is the reason why medical practices, hospitals, medical businesses etc have embraced digital marketing as a means to reach and communicate with their target audience. All businesses should understand their business requirements, marketing objectives and target audience. Once all these factors are clear, it is easy to attract potential patients or customers to the website. To improve ranking and traffic, websites should be SEO optimized and optimizing keywords is the most important aspect of SEO and PPC. PPC marketing campaign is a very important and effective digital marketing tool that business owners and digital marketers can implement with the help of providers of digital marketing service in New York.
What Is PPC Campaign?
PPC campaigns are one of the most effective marketing methods to buy instant and relevant traffic. It helps businesses to target specific users who interact with Google search interface. Google AdWords is an online advertising service that allows to place search results for your website on the search engine results page. Before you move forward with Google AdWords, make sure to spend some time to understand how it works; moreover, proper planning, timing and execution is important. Each and every click on your website will cost you.
The best way to manage your PPC campaign is by organizing it and making sure that you are constantly checking and adjusting your ads for better results. Having a good daily checklist ensure that your KPIs or ROIs match your goals and budget, you have a top position on AdWords ads, and make sure that you don’t waste your sales or your ad spend.
Daily PPC Activities Checklist
- Utilize AdWords Search Query Report: Search query report is important for PPC advertising that shows you the keywords you are bidding on along with actual queries that are driving the traffic to the website. It also shows which queries don’t work. So, using this report you can make changes to your ad group and campaigns. There may be unforeseen queries that drive huge traffic and search query report provides valuable insights. Reviewing this report on a daily basis can improve your campaign.
- Check Vital Ecommerce KPI: The most important KPI of ecommerce business is the amount of revenue versus the amount spent for ads. To fight against any new drastic changes and to stay on top of the market, tracking and monitoring these two metrics on a daily basis is important. This will ensure you’re not suddenly losing budget from a new ad, or missing an opportunity to put more budget into an ad that has a big revenue jump.
- Tweak Your Budget to Rising Ad Groups: Sometimes, businesses may have ample amount of high on-demand products that your competitors don’t have and this can happen at any time of the year, especially during holidays or festivals. This is the right time for businesses to make money. You can begin by ensuring that your ad groups are promoting these high on-demand products, and feel free to tweak your budget to get as many as clicks as possible. Usually, it can take a week or two to manage the budget but monitoring your PPC campaign daily helps you identify the surge in ad groups performance. While shifting budget to surging campaigns is important, make sure you know the difference between surging campaigns and statistical anomalies. Remember, don’t be too quick to increase the budget on an ad group for a small number of clicks that do not turn into sales.
- Check Ad Position: This is to review where your paid search ads are placed. Advertisers always want the top position on the search results page and checking your ad position ensures that you are placed at the right position where you want to be.
- Review Display Network Placement: Checking Display Network ad placements helps to exclude those placements where your spending outweighs the conversions. Placement refers to the specific apps, websites, YouTube videos, etc. where your Display Network ads are being displayed. Make sure that your ads aren’t being displayed on irrelevant content.
- Test New Ad copy to Increase Click Through Rates: PPC managers sometimes create multiple versions of their ads. They test these against each other to maximize click through rates. It is important to increase the click through rate since it relates directly with your AdWords quality score, and this can push your ads higher without a corresponding increase in cost per click. Every day you can create new variations of your ads and discard those ads that performed poorly while testing.
- Check Keyword Performance: Review your keyword performance within each campaign to ensure that you don’t have any weak links. Look for keywords or search terms that get the click but not conversions. This will help you get rid of any irrelevant keywords that could affect your performance. So, make adjustments to your keywords to get better results.
- Manage negative keywords: Take a look at your negative keyword list so that you can avoid wasting your ad expenses on irrelevant terms. You can find negative keyword options by regularly doing a STR (search term report) to see which relevant keywords you need to be adding to help prevent spending money on clicks when the searcher doesn’t have buying intent.
Professional digital marketers can help to structure your online campaigns effectively. It is a known fact that a streamlined and well-thought-out strategy gives a better result. Similarly, keywords are the backbone of PPC, so selecting the right keywords is important. PPC is an effective strategy to promote your website. It helps to direct potential customers to your website and increases the profitability of your business. One can get faster results from PPC but it requires strategic efforts to get optimum results. A professional provider of medical SEO services can develop the right PPC campaign to increase your website’s visibility, traffic, and conversions.
