The focus of businesses is to make investments in SEO, website optimization, social media marketing, web designing, etc. to allure the consumers to their website. But there is still a long journey ahead for the consumers in the purchase funnel as by visiting your website they have just entered the purchase funnel.
You need to have influential and engaging content that can help the consumers in engaging with your business & move towards conversion. And we all know what is the most influential content – it is User-generated content, especially the Reviews.
You can embed the Yelp Widget on your website to attract, engage, and convert users into customers.
Why Reviews? Actually, Why Yelp reviews?
Reviews are the form of user-generated content that has been uploaded by the customers voluntarily about a product, service, brand, or business based on their personal experiences.
These reviews are empowered by the emotions of the customers and this is the best characteristic of the reviews. It makes the reviews an authentic, trustworthy, and reliable form of content to the audience.
The fact that 9 out of 10 people tend to trust the reviews of other customers while making a purchase online shows how essential and impactful reviews are.
Yelp is an online crowd-sourced review network and digital business directory that enables the customers to post and access reviews about different businesses. These reviews are posted by authentic customers and are authentic reviews.
Yelp is a renowned online review platform and has great credibility and positive brand image.
It is extremely helpful and productive to have reviews on your website. So, we have listed some benefits that can be availed by embedding Yelp reviews on your website.
Benefits of Yelp Reviews Widget On Your Website
1. Build Social proof
Having positive word-of-mouth in the market is highly crucial for any business. As it helps in strengthening the brand image, customer loyalty, and thereby increases sales.
Positive word-of-mouth is positive reviews about your business. And once you embed these authentic reviews on your website, it will help in showcasing trustworthiness, authenticity, and reliability of your business.
This step of presenting the unfiltered user-generated content about your business will immensely help in building social proof for your business and give an edge over the competitors.
2. Enhance interaction & engagement
Since you are showcasing the UGC reviews on your website, it will help in enhancing the interactivity and engagement opportunities for the website and the business.
As you are showcasing the reviews, this will give the confidence to the visitors to interact with the brands & the reviewers about their issues, concerns or questions.
Besides, the engagement will also amplify as having this engaging content on your website will allow the users to see, access, and explore what the existing customers are saying about your business.
3. Increase website vibrancy
Website aesthetics play an important role in how much time consumers spend on your website, how they engage, their dwell time, and more. The more vibrant and attractive your website is, the more engagement it will generate.
You can embed visual reviews on your website to make it more visually appealing and attractive. Besides, visuals can provide more information and deliver the intended message appropriately.
Especially when it is user-generated visual content, then it has more reliability and trustful elements.
4. Dwell time & ROI
One thing that affects the ranking of a website in search engine results page (SERP) is how much time a user is spending on your website. The higher the time, the better it is for your website & business.
Yelp reviews are extremely engaging and trustworthy. Therefore, the users will be more interested in reading and engaging with the reviews and it will increase their time spent on the website.
Besides, reviews will help in generating maximized returns on investment as you won’t have to make high investments in content creation, website optimization, and it will amplify the engagement with minimal investments.
5. Increase conversions & Sales
This is the most advantageous and fruitful benefit of embedding yelp reviews on your website. The end goal of every business is to get maximum sales and growing revenue.
A fact proves that on average a one-star increment in rating on Yelp increases the possibility of an almost 10% increase in business revenue. Also, user-generated content like reviews is the driving element of online shopping decisions for consumers.
Having yelp reviews on your landing pages can help in boosting the conversions as it becomes the highlight of the website.
If existing customers are satisfied & happy and they are posting about their experience with the business as reviews. It will obviously influence the other consumers to buy the products from that business as well.
Conclusion
Reviews are resourceful for any kind of business especially if they are coming from a trustworthy source like Yelp. Yelp is a dedicated platform for users to share reviews about their businesses.
These reviews build social proof, attract the audience, drive engagement, and shows customers are having excellent experience with your business.
Therefore, given the benefits that have been listed in this article, it is essential that you take the opportunity that requires minimal investments and provides better than before engagement, conversions, and sales.
Embedding Yelp reviews on your business website only has positive outcomes for your business as it can evidently lead to driving sales & conversions.
